Free calculator
Upsell Calculator for coaching businesses
See what upsells, resells and downsells add to your coaching business every month, from clients you already have. No ad spend, no sign-up.
- Premium Upsell+$50K/mo
- Back-end upsells+$19K/mo
- Back-end resells+$10K/mo
- LTV per client$5.0K→$6.6K
Estimate. Assumes 35% of clients offered an upsell or resell say yes.
How the upsell revenue is calculated
Only clients who get the result are ready for the next offer, so the client success rate comes first. Of those, a share is offered the upsell and about 35% say yes. Downsells go to clients who are not ready, and a Premium Upsell (a premium version of the main offer at about 2x the price) is sold on the first call.
Example
- 50 new clients a month at $5,000, 30% get the result.
- A $12,000 upsell offered to 30% of winners, 35% say yes.
- A $5,000 resell offered to 40% of winners.
- Together that adds about $29K a month, $353K a year.
Questions
What is a good upsell rate for a coaching program?+
If the next offer solves the next problem, up to 30% of all clients buy it, and 40% or more of the clients who got the result. Clients who did not get the result rarely buy anything else.
What is the difference between an upsell and a resell?+
An upsell sells the next problem solved, usually a bigger offer. A resell sells the same program again, for example a second run or a renewal.
When should I offer an upsell to a coaching client?+
When the client hits the result, or about 60 days before the program ends. That is when they want the next chapter and still trust you most.
More tools: Client Lifetime Value Calculator · Client Retention Rate Calculator · Churn to LTV Calculator
