How it is used in a coaching business

A chargeback is a refund that went around the business. The client asked their bank rather than the team, which usually means they did not know who to ask, did not trust the answer, or were ignored. Beyond the lost revenue, each dispute carries a fee and counts against the merchant account. Enough of them and the processor holds funds or closes the account, which stops the business taking payments at all.

~1% vs 0.26%
typical chargeback rate in high-ticket coaching compared with the all-industry averageSource: GivePayments, high-ticket coaching
  • Make the refund path obvious and human. A client who can reach someone today does not call their bank.
  • Send payment reminders before instalments, so a forgotten charge is not mistaken for fraud.
  • Keep records: signed agreement, attendance, messages. They win disputes when they do happen.
  • Watch the rate monthly against the processor's threshold, not just the dollar amount.