Acquisition Ace went from almost nothing on Trustpilot to 4.8, with 50+ testimonials collected. Same clients, same results.
What changed was when the question was asked, and by whom. Before a proof system, a program collects almost none. After, three to five a month, up to ten depending on the size of the offer. The difference is a message sent on the day a client hits a milestone, by the person who saw it happen.
When do you ask?
The day the milestone is hit. Not at the end of the program and not in a quarterly email. The client has just seen the number and the feeling is fresh. People who have real results are not afraid to talk about it on video, and a month later they are busy with the next milestone.
That is why the request is tied to the tracking. The client success manager who logs the milestone on the Monday.com board sends the request the same day. If nobody logs milestones, nobody knows when to ask, and the proof leaks every day while the client moves on to the next thing.
Laundry Profits, the offer we built for Cami, has the trigger built into the training. Every level, Founder, Builder, Pro, Leader and Laundry Boss, ends with a milestone video. Five levels, five moments where the client has just done something worth saying out loud.
What has to be in the message?
Four things. The exact wording is per offer; the four parts are not.
- The milestone just hit, in the client's own numbers.
- One question. Not a questionnaire.
- One link: the Trustpilot page, the booking link for a success interview, or the testimonial form.
- Sent by the client success manager within the day, from the chat the client already uses.
Everything else gets cut: the long intro, the second ask, the paragraph about how much it would mean. Long messages are the first sin of a client success manager, and a proof request is a message. A client who just hit a milestone reads two lines and clicks one link, or reads nothing.
Which form of proof do you ask for?
One of three: a success interview, a written or video testimonial, or a Trustpilot review, depending on the milestone and the offer. A Trustpilot review at the moment of result is what built Acquisition Ace's 4.8.
A success interview is the richest piece and takes a booking, so it goes to the client who hit the big milestone. A testimonial is the easiest yes. A Trustpilot review is public and permanent, which is the point, and also why it has to be asked for at the right moment.
Result from a named client with written permission. Typical clients of this cohort saw a range of outcomes; nothing here is a guarantee. How we handle claims.
What is the real measure?
The share of winners who give proof, more than the count per month. Every third winner should give a success interview, testimonial or Trustpilot review, and ideally every second. Some offers reach about 70% of winners. It depends on the offer.
Before we build the proof system a program collects almost none. After, three to five a month, up to ten, depending on the size of the offer. The better measure is the share of winners who give proof: every third, ideally every second. Some offers reach about 70%. I do not claim more than that.
Two rules sit under all of it. Written permission for every piece before it goes anywhere, and a typical-results line next to every number that gets published. No paying a client for a positive review, no editing what they said, no hiding the lukewarm ones.
Further reading: Proof collection: turning client milestones into testimonials · Earnings claims and testimonials: the FTC rules
