Cami shot the Laundry Profits videos. We built everything else, and the offer did $50K+ in its first month.
Many coaches record video training as a brain dump: one long session per topic, uploaded as a library. Clients then have to work out the order themselves. Training built for results is planned before the camera turns on.
What do you plan before recording?
The levels, then every video inside them. Each level of Laundry Profits has a goal, chapters and numbered videos. Each video has a format, a Keynote reference, a content outline, action steps and a linked worksheet.
| Field | What it holds |
|---|---|
| Number and title | Where the video sits in the level, such as 1.3 |
| Format | Talking head or screen-share Loom |
| Slides | The Keynote reference, if the video uses slides |
| Outline | The points the video must cover, in order |
| Action step | The one thing to do before the next video |
| Worksheet | The document, template or calculator linked under the video |
Should coaching videos be talking head or screen share?
Talking head for ideas, stories and mindset, where the coach's face does the work. Screen share for anything with a tool, a template or a number, where the client needs to see the clicks. Laundry Profits uses both, chosen per video.
Screen-share videos date faster, because tools change their screens. Keep them short and easy to replace, and keep the idea in the talking-head video next to it.
Loom covers screen share, and a desk covers most talking heads. Our rule for fulfillment spend is to keep it lean: client success managers and a couple of tools. Coaches who spend big inside fulfillment usually spend it on complex software and random hires.
Who should record, and who should plan?
The expert records; someone else plans. For Laundry Profits we recorded a short context Loom for each video, briefing Cami on what it had to cover. She recorded the video from that brief.
This splits the work so the coach spends their hours on camera and none on structure. It also keeps the voice of the program the coach's own, which is what clients bought.
How do you record so clients finish?
One action per video, said at the end, with the worksheet linked underneath. Watch the right video at the right time, do the thing. A video that ends without an action is a lecture.
Record a level at a time, in order, and upload it to Skool as one course per level. A coaching offer we ran doubled its client success rate by simplifying the training. Most clients had found it too complicated to act on.
In the first two weeks: think hard about the offer and define it, build a brand around it, then the video training. Upload it all to Skool, define the path, build the dashboards, launch. Do not build too much at the start. The basics, then expand.
Result from a named client with written permission. Typical clients of this cohort saw a range of outcomes; nothing here is a guarantee. How we handle claims.
How do you keep recording from stalling?
Batch it. Record one level in a session or two, from the planning sheet, with the outlines open on a second screen. A coach who records one video whenever there is time rarely finishes a level.
Upload as you go, in order, and launch with onboarding and the first level ready. Later levels can be recorded while the first clients work through the early ones.
When should you re-record coaching program videos?
When the videos stop matching what clients do. After two years in coaching, most video training is outdated: tools change, numbers change, and the coach's method moves on. The video training is the core guide, so it gets reviewed on a schedule.
Re-record one video at a time, starting where clients get stuck. Any change clients notice needs framing first, because a change to what they bought causes confusion, even when it is an improvement.
Further reading: Rebuilding your video training for completion · Coaching program worksheets: what to give clients with each video
Diego Miescher
