When we started at Acquisition Ace, the program was a Skool group, a couple of fractional coaches and a lot of information. Clients built their own path through it.
We rebuilt it as action-based video training: the right video at the right time, then do the thing. Live calls kept the work video cannot do. This page splits what goes where.
Should a coaching program teach on live calls or on video?
Teach on video and coach live. Anything every client needs, in the same order, goes into video training: one video, one action step. A live call that teaches the method to a new group every week is a video nobody recorded.
Live calls take what video cannot: questions, hot seats and feedback on a client's own work. That keeps calls short and worth attending. It also lets a big program run on far fewer calls.
| What clients need | Video training | Live call |
|---|---|---|
| The method, step by step | Yes, one action per video | No |
| Tool setup and walkthroughs | Yes, as screen recordings | No |
| Stage times and what done looks like | Yes, in each level's overview | Repeated on the onboarding call |
| Questions many clients share | Added once they repeat | Yes, on group calls |
| A client's own case | No | Yes, hot seats and one-to-one calls |
| Feedback on work | No | Yes |
| Help when someone is stuck | Milestone videos help | Yes, plus a check-in from the client success manager |
| Onboarding | A self-serve video track | A 15-minute one-to-one onboarding call |
Why does video training carry the program?
Because it scales and it can be fixed. Every client gets the same teaching on the day they need it, whatever their start date. When one stage keeps stalling, you rebuild that video and that stage only.
Simple beats complete. A coaching offer we ran doubled its client success rate by simplifying the training. Most clients had not acted on it, because it was too complicated and pieces were missing.
We built the A-to-Z process so a client knows what to do and when. That is action-based video training: watch the right video at the right time, do the thing. The learning curve is far faster when it is structured instead of everyone building their own.
Result from a named client with written permission. Typical clients of this cohort saw a range of outcomes; nothing here is a guarantee. How we handle claims.
What should live calls be for?
For the client, not the curriculum. Group calls handle questions and hot seats on a fixed weekly slot. One-to-one calls sit in the premium tier, and clients book their own.
Not everyone books, so a big offer needs far fewer calls than its client count suggests. The clients who take action get the most out of them. Group fits the lower high-ticket offer, around $7K, and one-to-one belongs in the premium one.
How do you tell if your program leans too hard on calls?
Look at what the calls are spent on. Any of these signs means teaching has leaked into call time.
- Coaches repeat the same explanation on most group calls.
- New clients wait for the next call to learn how to start.
- Clients who miss a call fall behind on the method, not only on feedback.
- Call recordings are the training, with no order and no action steps.
Each of those is a video waiting to be made. Record it once, put it in the right level, and give the call back to questions.
When should a program add more live calls?
When clients are stuck on their own cases, not on the method. Hot seats fix that, and more of them help. If clients are stuck on the method, more calls only repeat what a video should say.
Keep the video training current too. A program that has run for two years has outdated videos unless someone updates them. The training is the main guide, and calls cannot cover for one that is wrong.
Watch out. Do not cut calls before the videos exist. Clients who lose a call and get nothing in its place feel the program got smaller. Record the video first, then move the call to questions, and tell clients why before it changes.
Further reading: Live coaching calls that clients actually attend · Can you scale a coaching program without calls or a team?
Diego Miescher
