A service at around $1.5K a month that a client's business needs is the next offer clients keep paying for. A coaching program usually is not.
We call that a value loop: ongoing value for ongoing revenue. A coaching program is a learning experience, and it ends when the client has learned. A service the business needs, like running their ads or a tool they use every week, does not end on its own. A gas station is an endless value loop.
Is a done-for-you service a good back-end offer for coaches?
It can be, after the result. A client who finished the program and now runs a business has needs that are not about learning. Doing one of those for them every month keeps them in the value loop longer than any second course.
Monthly billing suits it. Monthly works for very high ticket, from $1.5K a month. For beginners, monthly billing leads to people who stop paying, and the team ends up chasing money. A winner who now runs a business is the client it fits.
When does done for you break a coaching program?
When it sits inside the coaching offer. Clients read one done-for-you item as a promise about everything. They stop doing the work, they wait for the team, and the program's results drop with it.
'We get X done for you' is dangerous unless you are sure. One small done-for-you item makes people think everything is done for them, and then delivery falls apart. Fulfillment has to decide what can and cannot be delivered, and the offer is built from that.
Marketing that leans on it does the same damage. An offer built purely from marketing, which the team cannot deliver, hurts the whole business. The client paid for steak and got fish.
How do you find the right done-for-you offer?
Ask the clients. In every offer we run a survey with one question that matters here: if something could be done for you, what would it be? When the same task comes back from winner after winner, that task is the candidate.
At Acquisition Ace the same survey found a premium version of the main offer, not a service. Read the answers for what clients would pay to stop doing, then check if your team can do it for every client who buys.
What makes a done-for-you next offer work?
Five checks before you sell it. Each one is about delivery, because that is where these offers fail.
- A real ongoing need: the business needs it every month after the result, with or without coaching.
- A written scope: what the team does, what it does not do, and how fast, in the contract and the onboarding.
- Its own team: coaches and client success managers keep their jobs, and the service has its own people.
- A capacity number: how many clients the team can serve before quality drops, and a stop when it is full.
- Sold to winners: clients who hit the program's goal, not clients hoping someone else will do the work.
The scope is the check most coaches skip. Any change to what a client gets causes chaos when it is unclear what they bought. We once added chat support to an offer for free, and clients asked whether it was part of their offer.
Should the next offer be done for you, more coaching, or a tool?
It depends on what the winner needs next. Each option fits one client situation and fails in a known way.
| Next offer | Fits when | Watch for |
|---|---|---|
| More coaching on the next problem | The client hit the goal and wants the next result, such as $10K to $25K a month | Selling the same program again; winners do not buy it |
| A done-for-you service | The client's business needs the work every month after the result | Scope creep, and a delivery cost that grows with every client |
| A tool or software | The client uses it every week in their business | A tool nobody needs once the program ends |
| A $97 a month community | Only as a last downsell for people without the money | It competes with the main offer once it gets live calls |
On fulfillment, spend as little as possible. A done-for-you service is the one next offer whose delivery cost grows with every sale, so price it on the work and the result.
Diego Miescher
